Think outside the beauty box



June 14, 2022

Tracee Ellis Ross, Pattern Beauty Founder

Profile photo of Tracee Ellis Ross, Founder of Pattern Beauty

Credit: Pattern Beauty


Meet your hair, heart, self, and soul exactly where you are.

Tracee’s journey in hair care started with her own personal journey who spent last 10 years fine-tuning her vision to embrace the “authentic” beauty of Black hair. Her mission for Pattern Beauty is to meet the needs of the curly, coily and tight texture community.


Pattern Shampoo


Hydration Shampoo

Ultimate moisturizing shampoo for your natural hair. Creamy, luxurious and boosted with a blend of glorious oils this shampoo helps curls and coils dance in a wash of liquid sunshine. Benefit from gentle, moisturizing formula that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.

Pattern Mask


Treatment Mask

WOW. This curly hair mask is our favorite treatment for curlies, coilies and tight textures hair. Inspired by remedies passed down through generations the Treatment Mask is a modern take on hair care and treating your curls with something special. Luxurious in feel and powerful in performance, this mask delivers slip, curl elongation and definition to coils, providing moisture to dry or damaged hair and promoting hair growth.

Pattern Brush


Shower Brush

Everyone needs this ultimate shower brush. Heavyweight yet gentle on hair the Shower Brush is like a magic wand for styling happy curls. Built with premium features and a comfortable handle design, this is the best tool for gently detangling and helping curls clump and find each other to get great definition.