Think outside the beauty box



August 26, 2022

Sasha Plavsic, Ilia Founder

Sasha Plavsic, Founder of Ilia

Credit photo: ILIA BEAUTY


Clean, skin-centric beauty.

Sasha founded Ilia intending to create a safe and natural lip balm that she could use without worrying about her health or the effects the product had on the environment. The brand aims to create products that make achieving natural-looking makeup easy and enjoyable.


Ilia Limitless Lash Mascara


Limitless Lash Mascara After Midnight

ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% naturally derived mascara lifts, curls, lengthens and adds just the right amount of volume.

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Ilia Multi Stick



This creamy, multi-use formula comes in a twist-up stick for easy application on the go. No tools required: Simply swipe and blend for skin that looks and feels alive. Keep it simple with your favorite Multi-Stick shade, or mix, match, and layer to create a customized look.

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Ilia C Beyond Triple Serum Spf 40


C Beyond Triple Serum SPF 40

A first-of-its-kind serum with encapsulated Vitamin C, mineral SPF 40, and Niacinamide in a waterless base for brighter skin instantly and over time.

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