Source: Instagram
Inclusivity.
Created with the idea that everyone should be able to find makeup that matches their skin tone, Rihanna’s focus is on creating a range of cosmetics that works for as many different skin tones as possible. She wants to create makeup that people enjoy using and have fun with.
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Buff Ryder Exfoliating Body Scrub Sugar, salt, and superfine sand are combined to create a dreamy physical exfoliant to bring what Fenty calls the ‘Barbados beach treatment’ right into your bathroom. Its effective but gentle formula that includes exfoliant fruit enzymes leaves skin feeling nourished and smooth. |
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Butta Drop Whipped Oil Body Cream Fenty’s signature whipped oil body cream takes your moisturizing routine to the next level. It’s packed with tropical oils, butters, and extracts that work together to leave your skin feeling nourished, smooth, and glowy. |
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Cookies N’ Clean Whipped Detox Face Mask Detox pores without the dryout. This detoxifying whipped clay mask removes dirt, oil, and impurities for deeply cleansed, snatched pores. Its indulgent, light-as-air texture leaves skin feeling creamy soft and smooth—not stripped like with your average clay mask. |
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Pro Filt'r Soft Matte Longwear Foundation A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades. This foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. |
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A contour stick in a longwear, light-as-air matte formula in a range of shades for all skin tones. You can contour in a range of shades obsessively fine-tuned and tested to look good on the full spectrum of skin tones. |
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Stunna Lip Paint Longwear Fluid Lip Color A weightless, longwear liquid lipstick with a soft matte finish. Rihanna created a range of 8 head-turning, high-impact shades that look incredible on everyone. The long-lasting matte pigment is so weightless, you might even forget you’re wearing it. |