Think outside the beauty box



May 15, 2023

Lynn Power, Co-founder and CEO of Masami

Lynn Power, Masami co-founder & CEO

Superior hair hydration.

In the realm of beauty and personal care, Lynn Power certainly stands out. After building a 30-year career in advertising, she decided it was time for a change in 2018. Alongside her colleague James, she left the ad world behind to tackle a bigger issue – the shocking prevalence of harmful ingredients in beauty products. Their response was Masami, a brand that was meticulously tested and introduced to the world at New York Fashion Week in February 2020.
Even today, Lynn and James are taken aback by the sheer number of toxic products in the beauty industry. However, they remain committed to their mission of providing cleaner and safer alternatives with Masami, gradually transforming the beauty landscape, one hair at a time.

Fun facts:

  • Zodiac… Cancer
  • Birthplace... Chicago
  • My favorite place to be… in my hot tub in Palm Springs
  • I eat too many… Portillo's Italian Beef sandwiches
  • If I ran a marathon I would listen to… That's not happening any time soon!
  • When I wake up I… realize that my dog is breathing heavy in my ear
  • I escape stress… with wine and yoga
  • I am addicted to… Lou Malnati's pizza
  • I love my… Dog
  • Swim or Ski… Swim for sure. Not a skiier
  • Hidden talents... I make a mean Thai peanut chicken"