Think outside the beauty box



July 15, 2022

Dianna Cohen, Crown Affair Founder

Dianna Cohen, Founder of Crown Affair

Photo: Crown Affair


Make haircare a daily ritual.

Dianna has set out to change the way we look at hair care, transforming it from a necessity into a self-care ritual, much like how we see skincare. Her focus is on using clean and effective ingredients that can be paired with the brand’s range of handmade tools to elevate your daily routine and give your hair the care and attention it deserves.


The Towel Crown Affai


The Towel

Meet your new protector. Because wet hair is hair at its most vulnerable, the Towel is made from a custom waffle microfiber that gently and carefully absorbs moisture from your hair and dries it in a fraction of the time compared to a regular terry towel, all while protecting from stretching and breakage and other damage to your precious strands.

The Oil Crown Affai


The Oil

This Oil is formulated with smoothing Japanese tsubaki seed and hydrating meadowfoam seed oil to de-frizz, add shine, and naturally protect your hair from heat and exposure. Made with just five ingredients, the Oil is a near-weightless serum for deep hydration, protection, and a reduction of unwanted frizz and the appearance of split ends and flyaways.

The Renewal Mask Crown Affai


The Renewal Mask

With The Renewal Mask, haircare is no longer routine, it’s a true ritual. Thoughtfully formulated with hydrating tsubaki seed oil and yuzu fruit extract to help smooth and strengthen even the most damaged hair, The Renewal Mask works to nourish and repair strands from the inside out.